Johnny come lately to the Democratic primary circus, Michael Bloomberg, is two steps into a tight rope walk without a net and the unzippered tent flaps aren’t keeping out the blustery wind gusts blowing through the Big Top. Already irritating his own media business, Bloomberg News, with an edict to not report the ugliness of truth against Democrats and his own sorry self and polls stuck on the “we like Trump” needle, Mr. Bloomberg’s campaign staffers appear ready to mutiny.
Mikey’s 2020 campaign chief, Kevin Sheekey, who says the entire election hinges on Wisconsin, Michigan, Pennsylvania, North Carolina, Florida, and Arizona, also admitted that “right now Donald Trump is winning, he is winning that election.”
Not even a scintilla of a message, “hey, my guy is in now and look out!” Nope. And then he laid out the most seemingly inept campaign strategy in our lifetime.
How to Lose an Election 2.0
Former mayor of the Big Apple, Bloomberg, is complacent with a large base within a stone’s throw of his ivory towered offices. I’d imagine a New York state of mind, much as Hillary embraced, makes one feel they have the entire nation front and center and rearing to pull the ballot lever just for them. Why else would Madam Clinton skip every rural mile of the Midwest, Bible Belt, and Rust Belt states? And according to Sheekey, that is Team Bloomberg’s 2020 strategic plan as well.
The first major misstep is the questionable decision to skip visiting any of the early primary states: Iowa, New Hampshire, Nevada, and South Carolina – a traditional early indicator of who can go the distance.
But Sheekey has a better, more universal plan. He is calling his Bloomberg appearance strategy a “national political campaign,” vowing Bloomberg will be speaking to “everyone in the country at once.” Pretty ambitious – or downright lazy – when ratings for the Democratic Primary Debates are at dismal levels. Can Americans be forced to listen? Sheekey believes it can be done:
“You can say it’s never been done before, but you also have to say no one’s ever tried it before. We’re going to talk to everyone in the country at once and we’re particularly going to overtalk to those people who need to vote …”
Surround Yourself with Best
Every US president – with only a few exceptions – knew to select the best, most loyal, and in-depth issue-oriented advisors. The same strategy is true in the trenches of a heated, highly populated campaign. You simply hire the best. Bloomberg may want to reassess the plans his campaign chief is spouting on Twitter and CNN about sitting back and allowing the people – all on their own – to tune in to the latest candidate infomercial penned by Sheekey:
“Mike is getting in this race because he thinks that Donald Trump is an existential crisis and he thinks he’s on a path to victory and he’s getting in to alter that dynamic.”
In other words, Mike joined the race because he has an overblown ego and knows the current field cannot beat the president if the election were held today. If this is his best campaign foot forward, he may bow out before early primaries even begin.
Read more from Sarah Cowgill.