With the desire to take up thought space in President Trump's head, the founders of the Lincoln Project, a superPAC funded by a handful of disgruntled RINOs who want to be president - or at least chief of staff - released yet another attack ad. Did these people not get asked to the prom, or what?
This time, the Fox News audience watched a desperate-toned and unrealistic collage of random screenshots cobbled together – akin to a high school media project – aimed at the president's health. It could have passed for an infomercial against former Vice President Joe Biden instead. In the 30-second clip, a droning and apocalyptic female voice tries to scare the daylights out of those who didn't switch channels into focusing on Trump's mental acuity, animated speaking style, and one careful walk down a slick ramp.
Why create a bottom-feeding campaign ad worthy of publication by Mad Magazine? Could it be the founders of the Lincoln Project think it will be a powerful tool against the Teflon-coated Trump? The more important question is: Will it work?
When Is Trump Not Watching Fox and Tweeting?
Lincoln Project co-founder Rick Wilson, a veteran GOP ad-maker, might be wise to consider that the only people who give a whit about these anti-Trump ads are Democrats. And even the most delusional Democrat knows that Trump voters will not bother in the least with these yahoos' attempt to buy their vote. As one deep-pocket Dem told Politico:
"All the Democrats love watching what they're doing, but I'm not sure yet if they are preaching to the choir or actually moving Republicans away from Trump to Biden."
The Trump base is seemingly immovable as has been made perfectly clear in poll after poll. So the Lincoln Project's low budget ad buys – a total of less than $3 million to date - appears to be more of a childish "I'm gonna getcha" aimed at the popular kids who won't invite the losers to the cool lunch table in the cafeteria.
Yet the revenge of the RINO nerds is making the group self-congratulate at their strategic media purchases. All are focused on an audience of one: When Trump will be on-line when he watches Fox News. If you put the Conch shell up to your ear, you almost make out a nasally-nerd cackle in some basement studio in the Swamp.
Lincoln Project Who?
Most Republicans – those who know issues and vote according to their beliefs - have no earthly idea who is involved in the Lincoln Project. Are they toy collectors or hobbyists creating Lincoln-log projects for a quick eBay sale?
No, the Lincoln Project is a handful of folks trying to stop the president's re-election and potentially flip the United States Senate. They are Democrats – or worse, envious sore-losers – who will stop at nothing to get the end to the tragic story they have created and embraced. Akin to a caged hamster on the wheel, the Lincoln Project is not making much headway. They want to believe the president stays awake all night to see what mean things are said about him by those he has nicknamed "losers" and one in particular chubby co-founder, who he calls "moon-face." But Trump has more on his plate than swatting the annoying insect in his ear.
Sure enough, though, the Lincoln Project gets a rise out of the president: Everything has the potential to get his ire up. He's the president, and the nation is going through a troubling time. As such, the Lincoln Project, in an attempt at imagery, claims the Democrats "bring a soup ladle to a gunfight" with Trump, while they have stepped up to slay the orange man. Instead, all the Lincoln Project appear to have accomplished it to poke a well-armed man with a soup ladle.
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Read more from Sarah Cowgill.
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