Is Rumble Ready to Rumble?

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Is it possible that conservative content producers can get out from under the censorious boot on their necks? After years of being throttled on social media platforms like YouTube, Twitter, and Facebook, right-leaning figures soon might be allowed to express their views without punishment.

Conservative radio host and Fox News contributor Dan Bongino has taken a significant step in promoting another means of mass communication for the right. He recently announced that he acquired an equity stake in Rumble, an online video-sharing site similar to YouTube and Vimeo. His objective is to compete with these other companies by pushing a platform that supports free speech.

Bongino Takes the Plunge

In an exclusive interview with The Washington Examiner, Bongino explained his reasons for buying into Rumble. “We need a home,” he said. “We need somewhere to go where conservative views won’t be discriminated against.”

Dan Bongino

The radio host stated that YouTube demonetized about 80% of “The Dan Bongino Show” because it contains right-leaning content. “I’m sick of it, and I wanted to do something about it.”

On Sept. 21, Bongino posted “The Dan Bongino Show” to Rumble before uploading it to his YouTube channel. “YouTube is crushing conservative voices. I’m not going to sit around and take their bullshit anymore,” Bongino said on Sept. 16. “They think alienating & discriminating against major content producers is a long-term business plan. It’s not. I’ll have a big announcement about this fight on my show … ”

This isn’t the first time Bongino has aligned himself with platforms that respect free speech. In June, he declared that he was partnering with Parler, a social media platform, in reaction to widespread censorship of conservatives on Twitter.

Is Rumble the Solution Conservatives Need?

The censoring of conservative voices on social media developed into a significant issue over the past four years. While companies deny the accusations that they unfairly target right-leaning voices, it has become apparent that most conservatives are not buying their protestations.

Alternative media have given conservatives an effective way to subvert the influence of the corporate press. Video content, in particular, has proven highly effective at reaching new audiences and showing the American public a competing view. It has allowed the right to use media other than talk radio to push back against the narratives that progressive media promote.

Companies like Rumble will likely not cause much financial damage to Twitter, Facebook, YouTube, and other platforms. But it could be the ultimate solution for conservative content creators who have lost money after being censored or even de-platformed.

If conservatives have a video platform that offers the ability to earn money for creating content, it means that progressive-leaning companies lose a certain amount of leverage. No longer will conservatives fear losing their source of income due to the capricious nature of the companies that host their material.

Perhaps this type of shift is what’s needed. Not only that, but this could also inspire conservatives to more boldly express their views. If it works the way it’s intended, the machinations of the online left may backfire. By attempting to squelch free speech, they may end up ultimately promoting it.

* You can check out Liberty Nation’s video and podcast collection on our Rumble channel, too.

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About the author

Jeff Charles

Socio-political Correspondent at LibertyNation.com. A self-confessed news and political junkie, Jeff’s writing has been featured in Small Business Trends, Business2Community, and The Huffington Post. Born in Southern California and having experienced the 1992 L.A. Riots up close and personal, Jeff’s insights are informed by his experiences as a black man and a conservative.Race Relations & Media Affairs Correspondent