Did gun-control activist David Hogg fall asleep on his Good Pillow product? He apparently either forgot to set the alarm, or he hit the snooze button too many times. It has been about a month since the young progressive entrepreneurial whippersnapper updated the international business community about his upcoming pillow empire. Perhaps Ben Shapiro and Fox News conspired to keep him down. Or maybe starting a business was not as easy as griping on Twitter about how unfair the world is these days. Whatever the case, consumers still cannot find a Good Pillow on store shelves. Was it all a dream?
Dreaming the Entrepreneurial Dream
Judging by Hogg’s plethora of comments, his new goal in life was to give citizens of MAGA Country nightmares rather than create a great product for consumers to enjoy a better night’s sleep.
In February, Liberty Nation reported about Hogg going corporate, ostensibly taking a break from his anti-gun efforts. In an attempt to take down Mike Lindell, the owner of MyPillow, for supporting President Donald Trump, Hogg announced he would be launching a progressive pillow company called GoodPillow. Lindell welcomed the competition, while Cameron Kasky, Hogg's high school classmate in Parkland, FL, site of a school shooting, called it a "pillow grift." The firm’s prospects, featuring a left-leaning manifesto, did not look promising as Hogg and William LeGate, his partner, took to Twitter complaining about Fox News and arrogantly claimed the startup was not good for the cable news channel.
What has been happening lately?
A quick gander at the @GoodPillowCo Twitter account shows it has been quiet since Feb. 16. It retweeted a message from LeGate, who wrote about a "fraudulent company going under the name good pillow who started selling fake products after we announced the name." The last original tweet from the business occurred on Feb. 10 when it notified everyone that "we are trying to finalize the list of charity partners will be launching with."
Since his announcement, Hogg has faced some hurdles that might be challenging to overcome, such as locating unionized pillow manufacturers.
But Hogg reportedly made a big mistake: He forgot to trademark “Good Pillow.” A search on the United States Patent and Trademark Office reveals that somebody else – a Robert Holland of North Carolina – filed for one on Feb. 11, 2021. This triggered a barrage of mockery on social media.
Right now, everything is up in the air until official announcements are released. Hogg has taken a hiatus from Twitter. His partner LeGate took to the social network to inform everyone of "lots of exciting pillow updates to share with you all soon :)." Are progressives losing sleep at night waiting for the latest news and developments?
Nightmare on Hogg Street
On a recent LNTV segment, Liberty Nation's Mark Angelides compared Hogg's entrepreneurial endeavors to a "Larry David spite store." Considering that Hogg possesses neither business experience nor special talents to produce a unique pillow, Angelides may be correct. The Hogg team's only reasonable option at this point is to utilize someone else's pillows and slap the Good Pillow brand on them. This, of course, would fail to make the company stand out in the overcrowded $15 billion pillow industry. And Holland might seek compensation.
Consider this: Lindell's MyPillow uses a patented open-cell, poly-foam pillow design that adapts to the sleeper's needs. This unique technology has allowed the business to flourish and become a power player in the sector. The only way that Good Pillow is differentiating itself is by telling the world how progressive it is.
This might be enough to elicit cheers on Twitter. But it may not suffice in the real world.
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Read more from Andrew Moran.
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