Some conservatives have tried to make a story out of a top Michigan health official sending lockdown-loving Democrat Gov. Gretchen Whitmer a report by establishment GOP pollster Frank Luntz. The report laid out a strategy to convince supporters of former President Donald Trump to embrace the coronavirus vaccine.
That's rather lackluster as ammunition against Whitmer. Luntz's report itself, however, is quite interesting, especially for what it reveals about an out-of-touch establishment's continuing desire to cling to its ideas on what makes Trump backers tick.
“Changing the COVID Conversation” is a series of polls and Luntz’s widely derided “focus groups” first taken in November and running through May 5 (as of this writing). It was commissioned by a medical grant organization/think tank called the de Beaumont Foundation.
“Reflecting on the session later, Luntz concluded, ‘Trump Republicans remain the last significant holdout in embracing the COVID-19 vaccine — but we now have hope,’” a summary of the report on de Beaumont’s website reads. The target has been identified.
Judicial Watch brought renewed attention to the Luntz vaccine report with its June 1 release of records from the Michigan Department of Health and Human Services. It turns out Department Director Robert Gordon forwarded the Luntz report to Whitmer’s office. Gordon highlighted this Luntz comment on how to reach Trump Republicans in the December email he sent to Whitmer’s chief of sta...