Have you patiently waited for the pigskin to return since the Super Bowl? Well, Jack, here’s the deal: Bidenomics is far more important than your silly NFL game. As polls continue to highlight that the American people are not excited over Joe Biden’s Build Back Better 2.0 agenda, the president’s 2024 campaign is looking to convince voters that what they are feeling is wrong and that the trillions in new spending have allowed the administration to prevent an economic collapse. So, how ’bout dem Lions?
Bidenomics Over Football
The new 30-second Biden campaign ad, called “Got to Work,” will be displayed across local broadcast networks during the Detroit Lions and Kansas City Chiefs game. His team’s attempt to put a positive spin on Bidenomics will be featured in key battleground states: Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin. Viewers will be presented a list of economic achievements, including “fixing supply chains, fighting corporate greed, passing laws to lower the cost of medicine and cutting utility bills, and mak[ing] us more energy independent.”
“They said, ‘millions would lose their jobs,’ and the economy would collapse, but this president refused to let that happen,” a narrator says, adding that the annual inflation rate has slowed to 3% and that unemployment levels are at their lowest in decades.
Biden’s re-election campaign will spend approximately $25 million on the ad blitz that could soon target highly rated news programs, like ABC’s World News Tonight With David Muir and CBS’ 60 Minutes. It also intends to advertise on digital and streaming platforms. Moreover, moving forward, the campaign will heavily emphasize online ads, specifically on YouTube.
Live Sports and Politics
Back in the day, consumers would plop on the sofa, crack open a Bud Light, and wait for their favorite show to begin. In the current environment, households consume content much differently, whether streaming on Netflix or hitting the DVR button. Live sports have become an entirely different breed of entertainment as, for the most part, fans need to tune in live. Because of this, televised sports are now a political TV advertising playground, and election campaigns at all levels can take advantage of viewers’ attention for the three-hour event.
In 2018, then-Gov. Rick Scott (R-FL) booked spots on regional sports networks during the September baseball games, which typically generate more viewers as teams contend for post-season spots. Ditto for Sen. Sherrod Brown (D-OH) and then-gubernatorial candidate Brian Kemp in Georgia. In 2020, then-President Donald Trump spent $10 million to advertise during the Super Bowl.
For some political veterans, sports and politics go hand in hand. “We’ve known for a long time that sports and politics are similar. There’s competition, people tend to pick a side, cheer for that side, follow that side, watch that side,” Ben Angle, who handles ad buying for Republican clients at National Media Research, Planning & Placement, told Marketplace. “Folks tend to consume it live. So people are watching it as it happens. And they’re attentive and engaged, which is what you want out of your audience.”
As Liberty Nation reported this summer, US voters are not enjoying a thrill up their legs when assessing Bidenomics. A suite of new polls shows the same thing. A new Wall Street Journal survey revealed that 37% of voters approve of the president’s handling of the economy. Fifty-nine percent disapprove. An August Fox News poll confirmed that eight in ten say the US economy is in bad shape. A June Associated Press-NORC Center for Public Affairs Research study discovered that 34% approve of Biden’s economic management.
Be it through speeches or interviews, the Biden administration has appeared desperate to get its message to the voting public: Bidenomics is working. “Wages are growing faster than inflation. Folks, this just didn’t happen together. We made it happen. Decades of handing out excessive tax cuts to the rich and the corporations without making the investments in America and the American people. That had been a bust,” Biden said during a Labor Day speech in Philadelphia, PA. “We’re changing that – replaced the trickledown economics with what everyone on Wall Street is referring to these days as Bidenomics. And guess what? It’s working!”
Liberty Nation has sifted through the data to highlight that many of the claims made by the White House are incorrect or misleading. But Americans’ perceptions and views are what truly matter since they are on the ground daily combating higher food and gasoline prices while trying to stretch every penny of their paychecks. Perhaps political ads during live sports do more harm than good since everyone enjoying these games is trying to escape the wretched reality of Bidenflation.
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