It’s always interesting to observe the forces of soulless globalists trying to glom onto specific cultural expressions in an insincere attempt to sell a product or push an agenda. Being bloated, materialistic entities of bigness, they can’t hope to authentically capture the spirit of what they seek to co-opt. The result is sheer insipidness, with the duplicitous actors involved often being easily spooked by the unfamiliar terrain they are navigating.
A recent example is the brouhaha over supposedly iconic Irish brewery Guinness and an ad it ran to coincide with an international rugby tournament. The billboard ad prominently featured the harp that serves both as company logo and as a symbol of Irish nationalism. The text read: “You Don’t Pick a Side. Your Grandparents Have Done That Already.” Supporting the Irish national team with a stirring nod to Irish lineage? Who could have a problem with that? Well, you see, immigrants whose grandparents weren’t Irish may feel “offended.” Oh … that.
And so the company did what corporations always do in these situations today. It apologized – Immediately and profusely. To portray this comedown as some sign of weakness, however, is to completely misread the situation. Guinness is owned by the monolithic multinational beverage firm Diageo. This was never about an Irish company giving in to political correctness, but rather an amorphous mega-corporation with no loyalty to any nation – or anything else, for that matter – trying to lamely tie into a populace’s spirit in an effort to sell product. Golden harps and romantic notions of classic Irish pub lore aside, Diageo has no particular love for the Irish people. It merely saw an opportunity to exploit Gaelic pride to boost impersonal transactional commerce and took it.
Plastic Paddy Stout
I hate to break it to all you Irish Americans out there, but the makers of Guinness in 2019 have as much to do with the Emerald Isle as a Shamrock Shake at McDonald’s on St. Paddy’s Day. Parent company Diageo openly supports the floodtide of refugees into Ireland and the rest of Europe that is destroying Irish heritage. It also supports all the usual Culture of Death totems that are an affront to the traditional values of the once staunchly Catholic nation. Those grandparents its billboard ad references would be disgusted to be part of the Ireland that this amoral multinational is helping to bring into being.
Yes, Diageo is a direct donor to Planned Parenthood via its North American business interests. Of course Ireland was rocked by the introduction of legalized abortion on its soil for the first time in national history in 2018. Furthermore, wielding the mystique of its Guinness brand as a culture war weapon, Diageo chose to drop its sponsorship of New York City’s formerly venerable St. Patrick’s Day Parade in 2014 because organizers, in keeping with the Catholic values natural to a parade honoring the patron saint of Ireland, refused to allow homosexual groups to join the march.
The parade eventually succumbed to the pressure put upon it by Diageo and other sponsors and allowed homosexuals to march starting in 2015. It is now as meaningful a symbol of Irish culture as half-price tacos at Chili’s on Cinco de Mayo is to Mexican pride.
…beer has a special cultural connotation that multinational brands will never be able to entirely extinguish.
Diversity and inclusion campaigns are hallmarks of faceless globalist corporations, as it gives them a veneer of “values” to make them appear more human even as the ruthless pursuit of market share remains the only true objective. But destroying regional differences and establishing a universal global market is also a cherished goal. Enter the refugee crisis in Europe. Diageo is an enthusiastic supporter of these waves of foreign interlopers and works directly with NGOs actively exacerbating the problem.
Diageo’s chief marketing and innovation officer, Syl Saller, boasted about the company’s “Johnnie Walker’s Keep Walkin’” campaign on behalf of refugees and mass immigration. Johnnie Walker is the multinational’s well-known scotch brand. Saller gave full display to the arrogance of corporate posturing on this issue and a blithe disdain for the concerns of the citizens of Europe being affected by her company’s actions.
“We don’t have all the answers,” Saller loftily said, The Drinks Association website reports. “But if you make people go ‘wait a minute, I thought the refugees were just people taking our jobs and creating problems’, and you see the humanity, you get in touch with ‘what do all those life jackets mean?’”
Take Pride In Your Beer
We see then this constant coordinated push to entrench globalist values, yet Diageo still has a financial need to tap into Irish national pride via its Guinness brand. The above information should make it crystal clear why Diageo all-too-eagerly scrapped its harmless rugby ad. But the company will try again in the near future.
Beer has a special cultural connotation that multinational brands will never be able to entirely extinguish. We see this even in the U.S. with a brand like Budweiser. Owned by Belgian multinational InBev, the mass-produced label still strives to drape itself in the Americana that the Bud name once firmly possessed in times long past.
Beer inspires local and national loyalties in a way that generic staples like ketchup just don’t. It’s tied into the land and the personality of the region in which it is brewed. “Beer’s locality… imbues it with a sense of heritage and tradition,” an intriguing 2014 article in Harvard Political Review states. “The beverage speaks to an agrarian past of honest work and recreation, and it makes sense that particular groups will prefer their particular beer. Add to that the main drinking demographic, young men aflame with fervor for their country and their sports team, and therein lies the recipe for nationalism.”
For consumers who want to experience the regional pride and sense of heritage that comes with drinking a quality beer, it is time to tell the multinational con men to pour their swill down a gutter. The rise of craft beer in the U.S. and abroad has been one of the great manifestations of spontaneous rebellion against the impersonal forces of globalism that we have seen in recent decades. If you want to support this much-needed breath of fresh air, find a good local brewer. You’re sure to discover a healthier and better tasting beer. You’ll also be keeping your money at home and starving the soulless multinationals that shamelessly pretend to identify with the very tight-knit communities they are trying to erase.