In the latest of their futile attempts to protest President Trump, leftist groups are encouraging their supporters to boycott companies that carry the Trump brand. The boycotts are not limited to Trump’s hotels and other businesses; they also include any companies who have advertised on NBC’s “Celebrity Apprentice.”
More than 250 companies are being targeted by these organizations. At the forefront of the boycotts is a group called “Grab Your Wallet.” On their website, they have posted a spreadsheet that tells consumers who to buy from and who to boycott.
It is going to fail.
The primary reason why these boycotts are destined for failure is that they are too widespread. Instead of focusing their efforts on just a few companies, they are targeting any business that has even the most tenuous of ties with President Trump. The scorched earth policy doesn’t work for boycotts.
In an interview with the Washington Times, Brayden King, a professor at Northwestern University’s Kellogg School of Management said,
The sheer number of boycotts targeted against companies by both pro-Trump and anti-Trump activists would seem to significantly weaken the impact of any given boycott. The news cycle is moving at such a rapid pace right now, it’s hard to know if they even register on the average person’s radar anymore.
It makes sense, doesn’t it? The left is not going to be able to get scores of people to stop buying from Amazon, watching UFC, attending L.A. Clipper games, or purchasing shoes from Zappo’s. The list of companies is so long, nobody is going to be able to remember every single store that they are not supposed to be patronizing.
The other reason why boycotts fail is simply because people lose interest over time. Boycotts are typically started for emotional reasons. People are angry at a perceived injustice. Then, as time goes on, they forget. They continue to go about their everyday lives.
The same will happen here. The hysteria will calm down. People will realize that Trump’s election isn’t going to spell the end of our nation. Once the fervor dies down, these companies will go back to selling the products that generate revenue. There may be more companies that acquiesce to the left. Just look at Nordstrom. But the left will not be able to maintain the level of zeal necessary to make a real difference over a significant period of time.
This is yet another example of the left attempting to force their will on others. Instead of using arguments, they use threats. In this case, the approach will result in yet another failure for the beleaguered left.